Grounding the branding system in the beautiful terrain surrounding it, the Akureyri 2042 Winter Olympics stands for everything that led each Olympian to this place. This project aims to target the Olympic Games towards a younger audience that has fallen out of the audience in recent years. A youth-forward approach lends itself to be a highly digital project, with new app functionality and an emphasis on viewer experience.

The Akureyri Olympic’s logo is based on the Mountain Aven, Iceland’s national flower.
Mountain Avens are a hardy flower used to stabilize soil. It takes root and fights for its place in the dirt, and Olympians do the same.

No matter where you are originally planted, Champions bloom in Akureyri.